You Need to Stop Telling and Start Showing.
Why showing beats telling in your content.
Sales-trained content creator: B2B and brand copy backed by a degree in professional writing and real campaign results.
I'm a content creator with a difference: I'm sales-focused, with a real background in sales and a passion for psychology and persuasion. That experience means I don't just create—I create content that moves people. Based in Newcastle Upon Tyne, I combine SEO and editorial craft with what I've learned on the ground to deliver content that converts.
Real sales experience—from direct sales to business development—so your copy is built to convert, not just to read well.
An interest in how people think and decide; I use it to shape messaging that resonates and persuades.
Strategic, search-optimised content that ranks and supports your commercial goals.



Regional Business Development Manager
May
2023 - September 2025
Main driver of client acquisition in the South-East of England. Managed CRM systems and built long-term connections with Grassroots clubs nationwide.
Editorial Intern
October 2024 - November
2024
Produced and published SEO-optimised lifestyle articles for the Luxe website and B2B blog posts. Applied keyword strategies and image sourcing to strengthen search performance.
Direct Sales Leader
January 2023 - April
2023
Operated as a professional fundraiser for nationally recognised charities. Promoted to leadership position, overseeing recruitment and training.
Customer Advisor
October 2021 - January
2023
Provided first-hand support, advice, and relationship building. Managed stock and distributions using picking systems with a focus on timeliness.
Bachelor's degree, Professional, Technical, Business, and Scientific Writing.
Diploma of Education, Business/Commerce, General.

Why showing beats telling in your content.

(Spoiler alert… he’s good)

And don’t worry, you’re completely normal.

A fresh perspective on goal-setting and personal growth.

The unexpected lessons from the world of direct sales.
Apr 2024 – May 2024 · University of Sunderland
A satirical video essay on student mental health and university support services, made for my end-of-semester assignment at University of Sunderland. This project received a 1st grade mark.
Brand voice · Luxe Magazine
A round-up of Bonfire Night events across the North East for Luxe Magazine. Highlights the best family-friendly and community firework displays and celebrations.
Brand voice · Luxe Magazine
A curated list of five new must-try restaurants in the North East for Luxe Magazine. Showcases emerging dining spots and brand voice for the luxury lifestyle audience.
B2B blog · Allies Group
An article for Allies Group exploring marketing campaigns that have broken the mould. B2B thought leadership on innovative campaign strategies and brand storytelling.

Ready to elevate your brand's voice? Use the form below or get in touch directly.
alex@clenncreates.com (or use the form)